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Shopping Monitor 2011/2012 [Trade]
[2012] Detailed presentation of the buying habits of Hungarian households
GfK Hungária conducted a research for this time again which allows a thorough insight into the buying habits of Hungarian households. With its unparalleled exploration of consumer preferences, the study provides essential information for retailers, manufacturers as well as investors. In addition to the conditions of food product shopping, the volume provides exact information about the awareness of and opinion about the food retail chains, the purchase of private label products as well as the effect of direct mail and advertisements. In 2010, it includes an additional study which reveals the households\\\\\\\' shopping types. more details | order
Private Label Analyses 2011 [Trade]
[2012] Presentation of all the private label products currently available on the fast moving consumer goods market
Nowadays the role of private label products is becoming more and more important. Following the survey of 2,000 households, the study contributes important data to exploring their situation. It discusses the development dynamics of private label products and the expected trends, thus providing help with the shop by shop planning of sales.
The analysis explores the connection between manufacturer brands and private label products; it makes the comparison of sales figures possible.
Are customers loyal to a private brand, or do they prefer private label products in general? The analysis of the joint use of the different private label products answers these questions. In addition, the study discusses which the developing and which the declining private label products are. more details | order
FashionScope 2011 [Trade]
[2012] Description of the Hungarian Clothes and Shoes Market
GfK Hungária performs continuous data collection about the fast moving consumer goods buying habits of Hungarian households on a representative sample. The respondent households also report on their clothes buying habits, and the FashionScope analysis has been prepared on the basis these data since 2000.
In addition to the general characteristics of the clothes market – size of the market in value and volume, proportion of households making purchases during the period, average spending and buying frequency – the study includes these data in a detailed form as well. The study reveals what the volume and value of underwear, outerwear, baby clothes, sportswear, working clothes, shoes and accessories Hungarian households bought during the last period was; what sources they preferred in the case of the different clothes products and how much they spent on average at these places.
There is a possibility to compare these data by the regions of Hungary and the days of the week.
The analysis has formed consumer groups on the basis how much the household spent on clothes during the given period, and includes the buying and socio-demographic characteristics of these groups.
The study is available in a graphic format. more details | order
